Check out the UFC’s new McDojo franchise
Is this really how the UFC is going to allow its branded gym franchises to be marketed? This is like a bad infomercial. Everybody’s way too happy/smiley, neither of the two “hosts” convinces me of anything other than if they were cruise ship activities directors they’d get tossed overboard, and the girl in Lulu Lemon in the background looks like she’d be more comfortable wrapped around a pole.
I know they’re going for the soccer moms and business dads tae bo crowd but the first thing that would attract anybody to the gym is the UFC brand. That means people with some knowledge and interest in the UFC (and MMA) already, so giving the place a little edge wouldn’t hurt. I’m not saying they should show hardcore Muay Thai drills while playing Rage Against The Machine on the soundtrack, just that this makes the UFC gym look as generic as any cash-grabbing, no-nothing McDojo.
4 comments
I was on Yahoo and found your blog. Read a few of your other posts. Good work. I am looking forward to reading more from you in the future.
Tom Stanley
horrible.
I’ve been too riveted on the prospect of that epic Randy Couture vs. Mark Coleman fight to pay attention. Does the UFC own these gyms are or they just licensing their name? Your point is well taken regardless, but I’m just curious about what degree of oversight they have.
I can’t possibly be surprised by anything like this. When you consider how many ‘great fighters’ instantly think that they have the business acumen to run a business because they can fight well — well – it’s just a matter of time.
When you consider that people that have been running gyms for a very long time are crashing because of the economy, falling memberships and people that just don’t have “the extra scratch” to stay motivated…
This is just the “next step down.” There are three “MMA Gyms” in the ST. LOUIS area that have opened, smoldered and folded in the last year, two who were run by “former professional UFC champions/fighters”.
It’s all about business and so few “get it.”
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