Chuck Liddell’s naked situation

My gut reaction upon seeing this Peeping Tom video of Chuck Liddell and girlfriend Heidi Northcott getting buff in the buff was to throw up a little bit in my mouth. There are somethings I just don’t need to see. Liddell’s little Iceman slapping thighs is one of them, even if it’s blurry.

Turns out the clip was staged. It’s a viral video advertising the new Reebok ZigTech sneakers, the only thing Liddell is wearing while he exercises. It’s actually the second Reebok video the Ultimate Fighter coach has been in – he appeared, along with a handful of other sports stars, in a video featuring Jersey Shore’s Pauly D and “The Situation.”

And while I may need a breath mint after watching it, I have to admit that it does the trick. Now I have no idea what it will do for sales of Reeboks (MMA fighters don;t wear shoes in the cage so I’m not sure how being associated with Liddell will help). But it is bringing MMA more mainstream exposure – latenight talking head Jimmy Kimmel mentioned the naked Chuck clip in his monologue yesterday.