Dana White takes your calls

This video shows exactly why the UFC is one of the biggest, most fan-friendly sports organizations in the world. Can you imagine if other sports owners or business owners or – dare I say it – politicians made a similar bold move and set up a hotline for people to call and that the boss actually answered? Sure, it’s a short-term day-of-fight kind of deal, but it’s genius in terms of bolstering the fan-promotion connection.