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New UFC on Fox promo fails to deliver the goods

I’m excited about the UFC’s deal with Fox. And I love this promo – right up until it starts in with the UFC clips. These are the best highlights they could come up with to showcase the sport? I just watched it moments ago and all I recall is a Lyoto Machida front kick, GSP bowing and a whole lot of Brock Lesnar’s glaring mug. I know Lesnar’s still the biggest name in the sport (among non-MMA fans), but come on. How about showing some truly great finishes, some dynamic striking combinations (e.g. light heavyweight champ Jon Jones), maybe a cool (and easy to recognize) submission? Nothing too bloody, nothing to grapply, lest they confuse non-fans and offend their NASCAR-loving homophobic viewers. But something better than this. Because this, this doesn’t show that the UFC deserves to be alongside the Super Bowl in a promo.

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